If you are a digital marketer and business owner who wants to establish your brand online, then you should know the importance of ORM in digital marketing.

In this article, I will provide complete information about online reputation management (ORM) for online marketing. I will share the best ORM strategies and tools to manage your business’s reputation.

What is ORM in Digital Marketing?

ORM stands for online reputation management, which involves monitoring and enhancing a brand or company’s online presence.

It includes tracking mentions on social media and review sites, responding to customer feedback (both positive and negative), and creating positive content to enhance the brand’s image.

The goal of ORM is to build trust and credibility, ensuring that potential customers see a favorable representation, which can lead to increased sales and customer loyalty.

Types of Online Reputation Management

There are several types of Online Reputation Management, including:

Monitoring: Keeping track of brand mentions across social media, review sites, and forums to stay informed about public perception.

Response Management: Actively responding to reviews and comments, addressing customer concerns, and thanking those who leave positive feedback.

Content Creation: Producing and promoting positive content, such as blog posts, articles, videos, and testimonials, to highlight the brand’s strengths and successes.

SEO Optimization: Employing search engine optimization techniques to ensure positive content ranks higher in search results, pushing down negative information.

Social Media Management: Managing social media profiles to engage with audiences, share positive updates, and build a community around the brand.

Crisis Management: Developing strategies to handle negative publicity or crises quickly and effectively, minimizing damage to the brand’s reputation.

Review Management: Encouraging satisfied customers to leave positive reviews while addressing and mitigating negative ones.

4 Best ORM Strategies for Digital Marketing

Check Your Customer Reviews and Feedback

Customer reviews and ratings are crucial as they determine whether someone will buy your service or not. Therefore, monitoring client reviews is one of the best online reputation management (ORM) strategies for enhancing your brand’s reputation.

Additionally, you must deliver top-notch quality to receive positive feedback from customers. This can only be achieved by consistently monitoring your listings and responses, allowing you to determine if your product or service meets customers’ expectations.

Use Multiple Social Media Platforms

A strong social media presence on popular platforms is crucial for improving your business’s online reputation management (ORM).

Furthermore, increasing your presence on video-based platforms such as YouTube is important. YouTube is a highly popular platform for sharing videos and can effectively promote your brand. 

However, competition on YouTube is intense compared to other social media platforms. Therefore, it’s essential to be familiar with various YouTube SEO strategies to improve the ranking of your videos.

Create Quality Content

To establish a successful Online Reputation Management (ORM) for digital marketing,  focus on creating informative, engaging, and relevant material that addresses your audience’s needs and concerns.

Start by researching topics that resonate with your target audience, then craft clear and concise articles, blog posts, or social media updates that provide value.

Use a friendly tone, incorporate visuals, and optimize your content for search engines to increase visibility.

Regularly update your content to keep it fresh and monitor feedback to improve future posts, ensuring that you build a positive online presence and build trust with your audience.

Build Relationships with Influencers

If you want to quickly improve your business reputation, influencer marketing is a great option. By partnering with popular influencers on various platforms, you can boost your brand’s image and increase awareness of your products or services.

While this strategy can be more expensive than other digital marketing methods, it often leads to better conversions and more leads. Ultimately, it depends on your budget and goals.

Free ORM Tools in Digital Marketing

Various free tools can boost your ORM Productivity and help to get better results compared to manual work. You can use these free tools to manage your online reputation in digital marketing

1. Google Alerts

Google Alerts is a simple tool that monitors the web for mentions of your specified keywords (e.g., your brand name, products, or competitors). It sends you email notifications whenever new content is indexed that matches your alerts.

How to Use:

• Step 1: Go to Google Alerts.
• Step 2: Enter the keywords you want to monitor in the search bar. For ORM, you might enter your company name, product name, or key personnel.
• Step 3: Customize the alert by selecting the language, region, how often you want to receive alerts, and the sources (news, blogs, web, video, etc.).
• Step 4: Click on “Create Alert.” Google will now send you email notifications when your keywords are mentioned online.

Usage Tip: You can use quotation marks around your brand name or phrase to get more accurate results, ensuring you only receive notifications for exact matches.

2. Brand Mention ( Free Trail)

Brand Mention is a social media search and analysis platform that aggregates user-generated content from across the web into a single stream of information. The platform provides metrics like sentiment, top keywords, top users, etc. However, it is not completely free, you can only use it for 7 days.

How to Use:

• Step 1: Go to Brand  Mention.
• Step 2: Enter your brand name or relevant keywords into the search bar.
• Step 3: Click “Search,” and Social Mention will compile data from various social media platforms, blogs, and other content-sharing websites.
• Step 4: Review the results, which include the sentiment score (positive, neutral, negative), top hashtags, sources, and keywords associated with your brand.

3. Hootsuite (Free Plan)

Hootsuite is primarily a social media management tool, but it also provides powerful ORM capabilities. The free plan allows you to manage and monitor up to three social media accounts, making it ideal for small businesses.

How to Use:

• Step 1: Sign up for a free Hootsuite account at Hootsuite.
• Step 2: Connect your social media accounts (e.g., Twitter, Facebook, LinkedIn).
• Step 3: Use the dashboard to create streams for your connected accounts. You can monitor mentions, keywords, hashtags, and messages in real time.
• Step 4: Set up alerts or automatic responses for certain types of mentions (like customer inquiries or complaints).

4. BrandYourself (Free Plan)

BrandYourself is a reputation management tool that helps you improve your personal or business online presence. It provides a free plan that includes a basic scan of your online reputation and personalized action steps to improve it.

How to Use:

• Step 1: Sign up for a free account on BrandYourself.
• Step 2: Run a free scan to see how your name or brand is performing online. The tool will look for any negative or irrelevant search results.
• Step 3: Follow the personalized recommendations provided by the platform to optimize your online presence. This could include updating social media profiles, creating new content, or requesting the removal of harmful content.
• Step 4: Regularly check your dashboard for updates and new action steps to maintain a positive online reputation.

These free tools provide a solid foundation for managing your brand’s online reputation. By regularly monitoring mentions, reviews, and sentiment, you can respond proactively to issues and maintain a positive image across digital channels.

Conclusion

At last, Online Reputation Management in Digital Marketing can best online strategy for those who want to improve their brand reputation on a long-term basis.

However, if you are that person who just started your business, then I recommend you to not use this strategy immediately. First, you should try to build up your brand, by continuously posting niche-related relevant content on your website.

ORM Frequent-Asked Questions